Versace Presents New Course of Home Line With Exhibition During Design Week


MILAN Marking the new training course for Versace House, the Milan-based brand is staging an installation at the Palazzo della Permanente all through the city’s Design and style 7 days.

Donatella Versace has partnered with architects and designers Roberto Palomba and Ludovica Serafini to current the brand’s latest home assortment and introduce its new outside line, reflecting the company’s programs to even further develop the division. As claimed, Versace Residence was formerly created internally, but very last year the enterprise unveiled the first models underneath a licensing arrangement inked with Luxurious Dwelling, part of Way of life Design and style Group, in the tumble of 2020.

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Andrea Gentilini, chief govt officer of Luxury Residing Team, said the tie-up with Palomba and Serafini — who are “designers at an global amount,” recognized as a result of a lot more than 70 global awards, which includes the prestigious Compasso d’Oro — was “a essential element” in this new chapter of Versace Dwelling. 

Their technological information and their know-how in modern style and design are “extraordinary, as is their skill to blend a present-day vision of culture with a in-depth expertise of the historical and cultural roots of the layout environment, permitting the creation of distinctive parts that join with each other the earlier, existing and long term,” claimed Gentilini.

The established set up is daring, with pink 1 of the principal shades, expressed in the assortment in a wide range of shades throughout materials, leathers, precious silks and jacquards. Graphic operates and LED walls build a dreamlike situation.

Styles have constantly been a signature of the brand name and this year, La Greca, which has been seen in the most latest Versace fashion collections, is back again in home furniture, as well, in a 3D variation that is “almost architectural,” claimed Gentilini.

The Venus chair is refreshed with new facts and the Stiletto collection is introduced in overall white, beige and burnt browns. Gentilini pointed to the Stiletto line, marked by household furniture legs in the condition of shoe stilettos, as a bestseller, as is the V21 Signature couch.

The La Medusa assortment is shown in an all-new vinyl covering also a reference to Versace’s most recent fashion exhibit  including a couch, a mattress and a Trono armchair.

The new Stiletto Outside selection will be demonstrated in the Magic formula Yard of the Permanente. The base in textured
white or bronze-lacquered steel is concluded with a a few-dimensional weave of fabric straps, coordinated with massive, cozy cushions. Include materials take a look at bold and vivid colors these kinds of as lime inexperienced, fuchsia, Klein blue and yellow, with the similar shades found on chairs and armchairs.

The residence collection will be existing in all of Versace’s directly operated suppliers around the planet — in Los Angeles, New York, Miami — and is already shown in the London and Paris units, as properly as in the monobrand retailer that opened in Milan’s By using Durini very last 12 months. Additional retail store openings are in the pipeline, explained Gentilini.

“In the medium phrase, we will continue to invest the two in distribution and in products enhancement, as effectively as in model communication and marketing,” continued the govt. “We feel that the probable of Versace Property is really very significant we aspire to get to outstanding sizing and visibility.”

Asia, The usa and the Center East, in addition to Europe, are Versace Home’s major marketplaces, he available. 

Versace was a single of the to start with trend houses to launch property interiors in 1992, concentrated 1st on textiles. Porcelain tableware collections adopted, impressed by the brand’s distinct styles, this sort of as the Baroque themes, the Greek frieze, the signature Medusa head and some of the prints from the manner collections, this kind of as the Jungle print — forever affiliated with Jennifer Lopez and her 2000 Grammy Awards gown.

The collection has developed to incorporate clothing for the bed room and lavatory, home furnishings, wallpaper and add-ons including vases, candles and even sculptures. The settlement with Lifestyle Style and design pertains only to Versace’s furniture. The brand’s textiles and components will keep on to be produced internally, whilst Rosenthal continues to be its ceramics licensee, which will rejoice a 30-year collaboration in 2023. AS Création and Gardenia will keep on to produce Versace’s wallpaper and floor tiles, respectively.

In July 2020, Way of living Style and design (Poltrona Frau Group) alongside one another with Haworth Inc. obtained the storied Italian home furniture and interiors design and style enterprise Luxury Dwelling Group.



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